MED2001 Advanced Media Production is a second year module for students studying BA Media and Cultural Studies, BA Publishing and Media and BA Advertising, PR and Media, from the Media Department School of Media and Performing Arts.

Module leader is Dr Sophia Drakopoulou. The module includes advanced media production skills in video making, digital image processing and web design. It includes multiple project briefs, students are asked to combine two of more media and accompany the project with a strong social media reach and presence. This year students have chosen the brief to create a viral video, and also provide evidence of preproduction, production and post production by producing a ‘making of video’.
The ForceBeWithMDXU concept was to make a promotional video for the school of Media and Performing arts. The lightsaber fight was choreographed by a student in the dance department and the music was made by a student from the Music department. The students have done remarkably well both in terms of cinematic language as well as gathering resources and getting people involved in the project who are not in the same department as they are.

Similar motivation for MDX Funk you up. The students wanted to make a promotional video for the school and the BA in Media and Cultural Studies in particular.

The Selfie stick challenge was another project based on a game, and students have designed a blog that explains how others can play this game also.



The work was produced as part of the group creative project final assignment for second year MED2001 Advanced Media Production module. The students wanted to make a promotional video for the school and the BA in Media and Cultural Studies in particular. They called the project MDX Funk as it was tightly related to Bruno Mars’ video Uptown Funk. The purpose of the project was to get both people the students knew and strangers to participate in their project by engaging with theor social media presence by sending them videos of them dancing to the song mentioned above. Then they filmed students on campus and ultimately they have created a dance compilation video that promotes the Media and Performing Arts school at Middlesex. Students who participated in the project says that the point of this project was for everyone to have fun and to showcase the fun at Middlesex.

Irina Maria Jurj, one of the students who was part of this project, says:

The filming went very well. It was a lot of hard work to convince the students on campus to start dancing for us, especially because most of them were strangers. However, they were very nice and helped with the project. The editing went quite smooth. It’s a very detailed work, so it took very long, but it went well, we had fun and we are satisfied with how it turned out

She adds:

This project was really fun to produce. What was really great about it, was that we got to create a social media presence for it and we had a lot of people liking our Facebook page (Mdx funk you up) and contributing with home videos. In addition to that, we had two days of filming on campus which helped a lot in making the project slightly easier to produce, as we did not have multiple locations to film in. This also enabled us to meet a lot of really nice students and we hope they had as much fun dancing for us, as we did making the project.


Student work:


MDX Funk You Up Bloopers

MDX Funk You Up Sneak Peak

Promo video for MDX funk


Students involved: Raveena Assi, Irina Jurj, Kirsty Paine, Medeine Pranskunaite, Gerda Siauciulyte




The ForceBeWithMDXU concept was to make a promotional video for the school of Media and Performing arts.  The work is produced as part of the assessment for MED2001 Advanced Media Production module. The lightsaber fight was choreographed by a student in the dance department and the music was made by a student from the Music department. The students have done remarkably well both in terms of cinematic language as well as gathering resources and getting people involved in the project who were not in the same department as they were.

The project was a promotional based project where students aimed to promote the Media and Performing Arts Department of Middlesex University. However, instead of just an infomercial of what the University offers they created an awesome concept video based around the theme of Star Wars, in the hope the video would be shared and go viral.

As the new sequel of the Star Wars movie was soon to be released, students decided to make a video which is loosely based on it, or another words, a parody. Eugene Weng Sheng Ong, a member of the student team who produced the work, says that the video displayed the creativity and innovation of their team in creating this promotional video, hoping that it will go viral. In order to produce this video up to their expectations, they decided to collaborate with two other students from the Theatre Arts, Dance and Pop Music. This project was to aimed to show the public and audiences of the creativity that Middlesex University has to offer in the courses and the skills that can be developed throughout their journey in Middlesex University.

The filming took place at the Grove of Middlesex University. Students decided to make the shoot all in one day as it was only a skit (short video). They started their filming around 7.30pm, a little later than our scheduled shoot which was to start at 6pm, due to an event which was ongoing in the Grove. After that, they started shooting all the scenes based on our storyboard, with a little of improvisation on scene. They roughly finished their shots around 12.30am. The editing started immediately next morning, to ensure they have a rough cut. They eventually finished their rough cut 2 days later. After that, they split into two teams in editing the videos. Yoanna and Chris, was in charge doing the final cut whereas, Eugene was in charge of finishing the rough cut, behind the scenes video and trailer. They eventually finished all of the video by 15th April prior to the launch of the main promotional video which was at 20th April.

Eugene Weng Sheng Ong says that they had ups and downs in producing the project as every production will encounter.

“We had problems as our schedules differ and we had to find times to gather and discuss our progress. However, despite all the obstacles and adversities, we managed to finish the production through thick and thin. We were quite organized in a sense that each of us knew what our roles were and each of us are vital in completing the project. We had our promotional team who was working hard in making the video go viral through social video and also the filming team who made the video as cool as possible. After all the things that we have been through, I am truly blessed to have gone through with this production as it was a wonderful experience to go through. Although it has been a learning process, I would safely say I enjoyed it a lot.”

“Since we decided to make a promo video for School of Media and Performing Arts we also wanted to include students from other departments. We thought that by showing collaboration with some talented students from our school it would be another way to promote. Therefore in our project we have contacted number of students from Theatre Arts, Pop-Music and Dance courses what then resulted in close partnership with Abigail Gibson who is promising and very talented third year choreographer as well as Sophia Carabias; first year pop-music student who is indeed gifted musician. Working with them has been great pleasure and we are hoping will develop into further productive collaboration in the future.”

“This project has been a wonderful product of our hard work and we dearly hope it will serve as a stepping stone for our future careers. We all enjoyed it and definitely hope it will serve as an example for the juniors to see in the future.”


Links to student work:

Force (forcebewithmdxu)

ForceBeWithMDXU (Teaser)


Students involved: Yoanna Angelova, Asra Emwazi, Krzysztof Henryk Hunczak, Jamuna Limbu, Eugene Ong, John Rotter




As part of their MED3040 Publishing Books and Magazines module (third year for the BA Publishing and Media), students researched on a topic of their choice, wrote an essay and as part of their assignment and they made an edit on the wikipedia page about that topic.

Their editing experience started around Christmas, when they all began to decided what they wanted to do their final essays on. The task was to do their final 2,500 word essay and then extract 100 words from it and edit it into a wikipedia article. The final essay had to focus on a particular area of a publishing industry, or technology or culture and discuss its aspects, prospects, history, present, future, significance and justifying our choice.

Jake Toon, one of the students, chose to analyse how the social aspects of reading have been affected by social media. One of the examples he used was literary festivals and there ability to offer a platform for readers to come together and take part in a collaborative experience. He then used the North London Literary Festival as a primary example and their use of twitter to encourage people going to the event to submit a 140-character short story.

It then came to taking the 100 words from the essay and editing it into a wikipedia article. The students could either implement it into an already existing article, or they could create a new article all together. After a little research Jake soon realised that The North London Literary festival did not have a wikipedia article and he thought it was an extremely credible event and deserved its own encyclopaedia entry, especially after having Carolle Anne Duffy attending in 2015. Jake says that:

“The formatting of a text on wikipedia is one of the main aspects to consider when editing. The idea is to strip back all the information and only put the specific facts on in an article being as unbiased and to the point as possible.Taking the 100 words from an essay was not going to work as in my final work I was expected to argue and elaborate on all of my ideas, something which isn’t welcome on Wikipedia. I therefore decided to keep the same ideas but rewrite the 100 words to a specific format, minus the Harvard referencing.”

He added all the correct information and relevant sources he needed to and then created his own original article on wikipedia for anyone to look up. He then connected the article to previous articles that were on wikipedia, such as the Literary Festivals page. Jake says that:

“I learnt an important lesson in redundancy within language. Wikipedia encourages people to take away all of the ‘fluff’ within text and only put the information needed. Coming from a an English Literature, Language and Journalistic background I have always had to put more description and persuasive techniques into my work, but Wikipedia pushed me to entirely abandon my processes and only write the factual text that needed to go on the article, minus any ambiguities that may surround my work. Also Wikipedia is an entirely cooperative experience and you should expect people to either edit or add to your article, and that it isn’t necessarily a bad thing when people delete or add new stuff because it shows the true purpose that wikipedia sets out to achieve: a brief, edited, collaborative summary of facts and knowledge.


Wikipedia elections edithaton

Jake also took part in the Wikipedia elections edithaton. He says that:

The experience was certainly an ‘experience’. Staying awake for 24 hours with people I had never met was not only strange, but completely fun. Working through the night we set out to edit 650 articles on the Uk constituencies as the results came in live. It was so amazing to see how the professionals edited and coded pages so quickly and created template codes from the top of their heads.

It was a collaborative process so we all decided on a plan of action as a team before the closing polls came in. We had a long list of the articles that needed to be edited and it was my job to go through them and add the code for the turn out and majority of the elections and then adding the information to the post as the live results came in. The process was pretty calm but we were finding that there were people up and down the country updating and editing articles before we had got to them due to the couple minute delays we had from watching online. but there was a sense of achievement from going through over 200 articles and editing them ready for others to add their own information.



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