As part of their MCS3300 Cultures of Work module, third year BA Media and Cultural Studies students produced a creative project about work. This involved them taking one aspect of their experience of work, whether personal, cultural or social, and interpreting or expressing it by turning it into a different creative form. In March 2014, BA Media and Cultural Studies students presented their ‘creative projects’ in the ‘Future Horizon’ community project in Vienna. The students’ participation in the event was in conjunction with the learning component of their course.
Future Horizon was a community project that not only future models and technologies, but also social processes that lead to the future generated and explored. In an installative landscape of snapshots and documents of a personal world view, scientific expertise and artistic experimental projects and following a working phase at the Tanzquartier Wien, NOMAD with its artistic director Thomas Jelinek opened an open discourse space for the development of a collective future conception of the present. The project Future Horizon Thomas J. Jelinek and Jan deck form the core team, together with the invited artists and Expert_innen to create the first “shared cell” around the simulation space and load on the future, the next generation of creative one such community establish processes for the realization of their projects.
The goal of the project was a simulated future – a living installation – with the performance as comprehensive as possible – to generate community/society of the future – all aspects of life inclusivity.
The project was a coproduction between Tanzquartier Wien and Nomad Theatre and Middlesex University was one of the partner institutions along with Institutes of the Art Colleges, and the University of Applied Arts, the Vienna University of Technology.
The event involved the students of Middlesex University (UK), Academy of Fine Art Vienna, Technical University Vienna, Technical College St. Pölten and many others.
The participants were grouped into topics relevant groups and developed cooperation in their sector of the future landscape – as a whole that produces the image of a future city.
Filip Janczak, Tine Scharffenberg and Adriana Smentek, presented their visions and ideas to implement in the simulation. Filip’s project was a design study for an intelligent nightcap connected to DreamApp, which will allow businesses to place advertisements in dreams.
Tine’s project was a depublishing performance in which she removes all pages without female artists from Sir Ernst Gombrich’s bestselling art history book ‘The Story of Art’ (2 out of 1064 pages remain).
Adriana’s project was an innovative business model for universities: selling advertising space in academic powerpoint presentations. An average of four slides per hour à £50 per slide on all courses at UK universities amounts to a total of one billion pounds per year.
Filip Janczak says that Future Horizon helped him improve his presenting skills and learn how to act on stage. Filip says that during the workshops they practices how they were going to present. As he puts it:
Presenting so many people was a good experience.